(CASE-S001) // OUR OWN BRAND · 2025 ← All work

The Studio
Gato

Branding, web design, and digital marketing
for growing brands.

DELIVERABLE

Full Brand System

SCOPE

Identity · Type · Web · Social

STACK

HTML · CSS · Vanilla JS

TIMELINE

6 weeks

(01) // DELIVERABLES

What we
shipped.

BRAND SYSTEM

Identity and foundations

Brand strategy document

Logo system (primary + marks)

Typography + colour system

Brand guidelines (PDF + Figma)

Print media templates

DIGITAL

Website and social

Custom website (HTML/CSS/JS)

CMS integration (Sanity v3)

Social media templates (6 types)

OG images and meta assets

Logo motion (video loop)

(02) // THE MARK

One logo,
every surface.

BEIGE · PRIMARY

INK · REVERSED

GRADIENT

(03) // TYPEFACE

Three fonts,
one voice.

FRAUNCES 300 · DISPLAY

We build
things that
last.

-.035EM · .88 LINE HEIGHT

INTER 400 · BODY · 15PX

A brand identity, social, and performance studio for founders who understand that being seen is not the same as being remembered.

JETBRAINS MONO · 11PX · 0.1EM

ITALIC EMPHASIS

forgotten

KEY WORDS · ITALIC 300

TYPE SCALE

Display

Heading

Body copy · Inter 400

MONO LABEL · 11PX

(04) // COLOUR & GRADIENT

A palette
that breathes.

Teal
#1EBDA5

Teal 60
#45CCB8

Orange
#D96E07

Orange 60
#F08F30

Yellow
#FEDB44

Gradient
Primary

SIGNATURE · 135°

The Signature

Teal to orange to yellow. Hero surfaces, OG images, brand moments.

#1EBDA5

#D96E07

#FEDB44

DEEP OCEAN · 150°

Deep Ocean

Navy into teal. Strategy and tech-adjacent content.

#0A1628

#1EBDA5

GOLDEN HOUR · 135°

Golden Hour

Yellow into amber. Lifestyle, launches, seasonal print.

#FEDB44

#D96E07

#7A3E12

(05) // THE WEBSITE

Designed in
the browser.

Static HTML, CSS, and vanilla JS. No frameworks, no page builders.

thestudiogato.com

HOME

thestudiogato.com/services

SERVICES

thestudiogato.com/journal

JOURNAL

The StudioGato

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Gato

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